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Culture Innovation & Transformation

The challenge with innovating and transforming an organization’s culture is that it requires a very different approach from most other strategic actions. Leaders know how to be smart about strategy, markets, risk, finance, and technology. They know how to run projects, initiatives, and programs to drive change in these areas. But cultural change is different: it means shifting people’s basic assumptions—the often unconscious rules that guide everyday behavior. Culture development is not about changing employees, but about changing context. And it always starts with leadership

Leaders shape culture over time through what they pay attention to, measure, reward, and punish; how they react under pressure and in crisis; how they role model key behaviors; and how they teach and coach others. We guide leaders on this journey of sustainable change with our advice, toolkits, and by facilitating moments of truth and collective culture-building—whether in leadership team offsites or large-scale all-employee conferences. People in organizations change for what they care about—and they only care if their leaders care. We help leadership teams become the builders, orchestrators, and facilitators of their organization’s culture.